Matt Harper is an innovative automotive leader who has a passion for winning and being No. 1. He started in sales in 1994 then worked up to F&I, Sales Manager, General Sales Manager and General Manager. Not only is Matt well versed in what it takes to run a successful operation, but he values each position in the dealership and the role they play to make things function day-to-day.
For 15 years Matt held the position of General Manager. During that time, he has turned around automotive dealerships operating well below their potential to top performers in net profit, sales (variable and fixed), CSI and customer retention. Matt has also had great success in developing an open point.
Matt Harper & Digital Dealer Services understand and know what you go through. We can help you, hire, train and retain a team built around your needs!
Matt Harper
~ Graduate of NADA Dealer Academy GDM 69 2008, NCM Various Classes, and Bell Leadership Academy at UNC Chapel Hill.
~ Led a Sales Team of over 50 Salespeople.
~ Installed BDC that closed above 15%.
~ Led an Open Point Turning it into #1 in S.C. in New Toyota and Certified Used Volume.
~ Well versed in all things digital and a top digital performer.
~ Won Toyota’s President’s Award numerous times.
~ #1 Volume Toyota Dealer in North Carolina.
~ Doubled the net profit year over year two consecutive years. Then maintained 5% net to sales.
~ The highest net to sales in the Group for several consecutive years.
~ Has led stores with monthly sales volumes ranging from 200 to 550 vehicles. Fixed operations monthly ranges from 2,000 to 6,000 service R.O.’s.
